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Open Call

Open Calls are Open!

Dear Madeleine examines the future as a site of return, a temporal fold in which memory and projection intersect. The exhibition situates recollection as both a disruptive and continuous force in the construction of futurity, drawing on Marcel Proust's concept of involuntary memory (1923), wherein the past resurfaces through unbidden sensory or emotional triggers.

Foregrounding failure, distortion, and fragmentation as productive gestures, Dear Madeleine challenges linear notions of progress and coherence. These interruptions are reframed as generative conditions that enable alternative modes of perception, speculation, and becoming.

Participating artists are invited to navigate the simultaneous terrains of memory and imagination, constructing visions of the future that remain entangled with processes of remembering, archiving, and forgetting.

This curatorial inquiry asks: How does one remember forward? Can the future exist independent of the persistence of the past, or are all projections already inscribed with its residues?

Ultimately, Dear Madeleine proposes that the future is not a distant horizon but a dialectical field. A living archive of echoes, reconfigurations, and returns.

“The sight of the little madeleine had recalled nothing to my mind before I tasted it. And all from my cup of tea.”

– Marcel Proust, In Search of Lost Time

Dear Madeleine

Open call period: 3 November - 30 November

Exhibition Period: 11 December - 14 December

67 Great Titchfield St., London W1W 7PT

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